Announcing Sounder's $7.7M Series A Funding | Sounder.fm

Unlocking the power of Audio Intelligence with our $7.7m Series A funding

By Kal Amin, CEO and Co-Founder

I'm delighted to announce that we've raised a $7.7M Series A round bringing our total funding to $11.55M. With this new round of funding, we plan to continue making audio more discoverable and better for everyone while supporting a thriving and innovative ecosystem.

First, I'd like to thank our creators who leverage Sounder to tell their stories, entertain their audiences, and inform their communities all with the power of their voice. I'd also like to thank our investors—iHeartMedia, TechNexus, Xoogler Network, Abrahamson Group, Diverse Angels, Adventure Fund, Ulu Ventures, Newark Venture Partners, and other early angel investors—who believe in our mission and the opportunity ahead of us.

A massive thank you and congratulations to our team in the US, Serbia, and the Netherlands for making today's announcement a reality. Our team has poured tremendous energy into getting us to this stage. Their passion and dedication excite us most about what we can achieve in the years ahead. We are excited to be able to continue growing the team with all-star talent (check out our careers page).

There is a vast untapped opportunity for the audio and podcasting industries, encompassing everyone from independent creators to large media companies to audio platforms. Unfortunately, this progress lags in comparison to other media. There's been a technology void that, until now, had not been accessible by most in the audio industry. Machine learning, artificial intelligence, and natural language processing have yet to impact our industry the way they've advanced other forms of content and monetization platforms over the last decade.

Today's announcement shifts this dynamic.

Where we began

When my co-founders, Dan Daugherty and Goran Krgovic, reached out to me in January of 2019, little did I know we'd onboard thousands of creators, generate tens of millions of streams, and build an amazing team of 26 (and growing) full-time Soundernauts. We launched the company on a set of beliefs written down on a napkin—yes, very cliche but that's what we did. These beliefs, plus a few new ones, continue to guide the work we do today.

Us sketching out ideas on our napkin
The napkin from 2019 with our beliefs

We've developed many innovative products and features that creators and media publishers leverage today to unlock new revenue opportunities, drive content discovery, deepen audience engagement, and improve workflow inefficiencies. Creators can leverage our platform to tell meaningful stories and have conversations that their audiences enjoy. Media publishers and platforms leverage our Audio Data Cloud to unlock the untapped potential for their audio content.

Our acquisition of Podnods last year accelerates the development development and heightens the value of all of these products. Most importantly, we brought on Mercan Topkara as our CTO. She brings 20+ years of AI and ML experience to a team focused on making these tools widely available to every audio creator and publisher in the form of audio intelligence.

Where we're headed

Not only does this investment help us advance our mission, but it also validates the fact that AI, ML, and NLP technology can accelerate the growth of the audio industry. This is a defining moment for Sounder, but more importantly, for all of us who wake up every day trying to help elevate audio to the same level as formats like video and text-based media.

With this round of funding, we plan to accelerate the development of how podcasts are monetized, discovered, and engaged.

  • Building an A+ Distributed Team Across the World — In addition to hiring in our current European and US regions, we are hiring podcast lovers globally to help us organize and shape the future of audio.
  • Doubling-down on ML/AI technology — We will be building Audio Intelligence tools at scale to help empower creators of all sizes to be more successful in their craft.
  • Reimagining ad tech solutions for podcasting — We will be building a complete ad system that supports publishers and advertisers of all sizes. This will reimagine the ad tech stack for the audio industry.
If any of these initiatives excite you and you want to be involved, please check out our careers page.

Without our creators, media and publishing partners, and the overall podcasting community, we wouldn't have the opportunity to serve this industry. We've learned so much from you and wouldn't be in this position without your support. We couldn't be more excited about what's ahead.

Let’s go.

Kal

Come build the future of audio with us

If you're passionate about the creator economy and podcasting, we'd love for you to join us from wherever you do your best work. Our team is distributed worldwide.

Remotely distributed, all together

When you join Sounder, you're part of something bigger. Our team is a group of curious, passionate, and strategic thinkers. And we love podcasts, too (obviously).

Marina Blagojević
Design
Richard Bolton
Product
Isidora Ćosović
Annotation
Boris Damjenić
Engineering
Dejan Đokić
Engineering
Joey Fernandez
Head of Product
Ross Gordon
Chief of Staff
Miloš Jovanov
Engineering
Brittany Kandybowicz
Monetization
Tim Kelly
SVP Sales
Roberto Koci
Engineering
Dušan Marić
Engineering
Miloš Miljanić
Engineering
Jacqueline Oberlander
Marketing
Dušan Perić
Engineering
Marciano Planque
Design
Marija Protić
Annotation
Janko Počuča
Design
Aleksandar Šajatović
Engineering
Drago Stevanović
Engineering
Dušana Trifković
Engineering
Aleksandar Varga
Engineering
Goran Krgović
Chief Architect
Mercan Topkara
CTO
Dan Daugherty
COO
Kal Amin
CEO

What brings us together.

We're building a strong, diverse team of curious, creative people who want to find a purpose in their work and support each other in the process.

Smile

Optimism

We are cautious optimists that see the good in everything, with a healthy disregard for the impossible.

Sounder Integrity

Integrity

We do the right thing even when nobody's watching.

Book

Openness

We believe in transparency and honesty with ourselves and our community.

Sounder Compassion

Compassion

We seek to understand each other and help how we can.

balloon

Fun

We build the best products when we all are enjoying each other and the work.

How we thrive and what is dear to us.

That balance is important: It enables us to truly do the best work of our lives. As a result, we create a place where all kinds of work happens — and happens well.

globe

Community-First

Everything we do starts and ends with our audio creators. We believe an open eco system helps create a diverse, vibrant & safe community

rocket

Own the Future

We believe in everyone's own ability to pursue strategic bets that help define the future we believe in.

brain

Have a Growth Mindset

Feedback allows us to improve as people. It also allows us to iterate on our products.

microphone

Audio-Accessibility

The power of the spoken word should be for all. We build products for every creator.

Sounder Data

Data-Informed, Human-Driven

Data helps inform, not decide every decision we make.